BedMatch Pro, LLC Privacy Policy
Registered Business Name: BedMatch Pro, LLC
Last Updated: August 26, 2026
BedMatch Pro, LLC (“BedMatch,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how BedMatch collects, uses, processes, stores, protects, and discloses information when you use our websites, applications, matching tools, provider services, communications, and other digital services, including bedmatch.health and services operated on behalf of BedMatch.
This Privacy Policy applies to individuals and families searching for senior living or care options, prospective residents, family members, caregivers, participating senior living communities and providers, professionals using BedMatch, website visitors, and other individuals who interact with BedMatch.
By accessing or using BedMatch or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. About BedMatch
BedMatch Pro, LLC operates a technology platform designed to help individuals and families identify and connect with senior living and care communities that may meet their needs.
BedMatch may use information about a prospective resident's:
Care needs;
Location;
Budget;
Mobility;
Cognitive needs;
Medical or care considerations;
Lifestyle;
Preferences;
Desired amenities;
Cultural or religious preferences;
Family circumstances; and
Other relevant information
to identify potential senior living communities and assist users throughout the senior placement process.
BedMatch may also provide technology and account services to participating senior living communities and other authorized users.
2. Information We Collect
The information we collect depends on how you interact with BedMatch.
We may collect the following categories of information.
Personal and Contact Information
This may include:
First and last name;
Email address;
Telephone number;
Mailing address;
City, state, ZIP code, or geographic preferences;
Date of birth or age where relevant;
Family relationships;
Emergency contact information; and
Other contact information you voluntarily provide.
Prospective Resident Information
When you use BedMatch to search for care for yourself or another individual, we may collect information relating to the prospective resident, including:
Name;
Age;
Current living situation;
Desired location;
Preferred type of community;
Preferred move in timeframe;
Care requirements;
Mobility needs;
Cognitive needs;
Memory care needs;
Assistance with activities of daily living;
Medication support requirements;
Lifestyle preferences;
Language preferences;
Religious or cultural preferences;
Room preferences;
Amenity preferences;
Budget;
Financial considerations; and
Other information relevant to identifying appropriate senior living options.
Health and Care Related Information
Because BedMatch helps families identify appropriate senior care options, users may voluntarily provide information concerning a prospective resident's health and care needs.
This information may include:
Medical conditions;
Diagnoses;
Medication requirements;
Mobility limitations;
Cognitive status;
Memory conditions;
Care level assessments;
Behavioral or support needs;
Dietary needs;
Accessibility requirements; and
Other information relevant to determining whether a community may be capable of meeting the prospective resident's needs.
We ask users to provide only information reasonably necessary for the senior placement and matching process.
Financial and Budget Information
We may collect information such as:
Desired monthly budget;
Estimated care budget;
Financial preferences;
Payment preferences;
Long term care insurance considerations;
Public benefit considerations; and
Other general financial information relevant to senior placement.
BedMatch does not require users to submit complete bank account numbers, credit card numbers, Social Security numbers, or other highly sensitive financial credentials through general website forms unless an appropriate secure process is specifically provided.
Account Information
If you create a BedMatch account, we may collect:
Account credentials;
Username;
Email;
Account type;
Profile information;
Authentication information;
User preferences; and
Account settings.
Passwords and authentication credentials are handled through systems designed to protect account security.
Provider Information
If you use BedMatch as a senior living provider, community, or professional, we may collect:
Business name;
Facility information;
Business address;
Telephone number;
Email;
Licensing information;
Care types;
Pricing;
Available beds or units;
Amenities;
Community descriptions;
Photos;
Team member information;
Services provided;
Operating information;
Tour availability;
Provider account activity;
Subscription information; and
Other information needed to operate a provider account or community listing.
Communications
We may collect or maintain records of communications between you and BedMatch, including:
Emails;
Text messages;
Telephone calls;
Chat messages;
Customer support requests;
Tour requests;
Appointment requests;
Provider communications;
Community inquiries;
Reviews;
Feedback; and
Other communications.
Where permitted by law, telephone calls may be recorded, monitored, transcribed, summarized, or analyzed for customer service, quality assurance, documentation, security, compliance, training, and operational purposes.
Platform Activity
We may collect information about how you interact with BedMatch, including:
Search history;
Match history;
Community profiles viewed;
Saved communities;
Tour activity;
Messages and inquiries;
Community interactions;
Profile changes;
Document uploads;
Account activity;
Dates and times of activity; and
Other interactions with the platform.
Device and Technical Information
When you access BedMatch, we may automatically receive certain technical information, such as:
Internet Protocol address;
Browser type;
Device type;
Operating system;
Approximate geographic location based on IP address;
Referring website;
Pages viewed;
Session information;
Device identifiers;
Cookies;
Analytics information; and
Information about how you interact with our website or application.
3. Information About Another Person
BedMatch allows family members, caregivers, authorized representatives, and others to search for senior living options for another person.
If you provide personal information about another individual, you represent that you are authorized to provide that information or otherwise have a lawful basis for doing so.
You should not provide information about another individual that is not reasonably necessary to use BedMatch's services.
4. How We Collect Information
We may collect information:
Directly from you;
From a family member or authorized representative;
Through BedMatch website forms;
Through BedMatch accounts;
Through the BedMatch matching process;
Through telephone calls;
Through text messages;
Through emails;
Through chats;
Through tour or appointment requests;
Through participating communities;
Through provider accounts;
Through public licensing and government records;
Through publicly available sources;
Through authorized service providers;
Through cookies and similar technologies; and
Through other interactions with BedMatch.
5. How We Use Personal Information
BedMatch may use personal information to:
Provide our services;
Create and maintain user accounts;
Create prospective resident profiles;
Understand senior care needs;
Generate community matches;
Operate our matching algorithms;
Personalize search results;
Identify potentially appropriate senior living communities;
Display community availability;
Facilitate connections between families and communities;
Process community inquiries;
Schedule or facilitate tours;
Manage appointments;
Provide customer service;
Respond to questions;
Communicate with users;
Send requested information;
Send service related notifications;
Send appointment and tour confirmations;
Send reminders;
Maintain provider listings;
Verify or review provider information;
Manage provider accounts;
Process subscriptions or payments where applicable;
Operate artificial intelligence features;
Improve matching accuracy;
Improve our platform and services;
Conduct analytics;
Monitor platform performance;
Prevent fraud or misuse;
Protect account and platform security;
Comply with legal obligations;
Enforce our Terms of Service; and
Carry out other purposes disclosed to you at the time information is collected.
6. Artificial Intelligence and Automated Processing
BedMatch may use artificial intelligence, algorithms, automated systems, and machine learning technologies to provide and improve our services.
These systems may process information concerning:
Care needs;
Location;
Budget;
Preferences;
Community availability;
Provider capabilities;
Mobility;
Cognitive needs;
Lifestyle;
Amenities; and
Other matching criteria
to identify senior living options that may be relevant to a prospective resident.
BedMatch may also use automated technologies to assist with customer service, communications, scheduling, information organization, summarization, and platform administration.
Automated results are intended to assist users and do not replace independent evaluation of a community or professional medical advice.
7. Health and Sensitive Information
Some information handled by BedMatch may be sensitive because it concerns a prospective resident's health, care requirements, family circumstances, finances, mobility, cognition, or senior living needs.
We use this information primarily to provide senior placement, matching, communication, and related services requested by users.
BedMatch strives to follow data minimization principles and asks users to provide only information reasonably necessary for the services requested.
8. HIPAA Aligned Privacy and Security Practices
BedMatch has designed its privacy and security practices around healthcare information protection principles and may use safeguards aligned with standards commonly associated with HIPAA.
BedMatch's current role does not necessarily make BedMatch a healthcare provider, health plan, healthcare clearinghouse, HIPAA covered entity, or business associate under every circumstance.
Accordingly, information submitted to BedMatch is not automatically considered Protected Health Information under HIPAA merely because it relates to health or care needs.
Where BedMatch becomes subject to HIPAA or another healthcare privacy requirement in connection with a particular relationship or service, BedMatch will comply with the applicable requirements governing that relationship.
9. How We Share Information
BedMatch does not disclose personal information indiscriminately.
We may disclose information in the circumstances described below.
Senior Living Communities You Choose to Contact
A core purpose of BedMatch is to help individuals and families connect with senior living communities.
When you affirmatively choose to:
Contact a community;
Request information from a community;
Request or schedule a tour;
Send a message to a community;
Request that BedMatch make an introduction;
Request that information be shared with a community; or
Otherwise initiate a connection,
you authorize BedMatch to provide the applicable community with information reasonably necessary to facilitate that interaction.
Depending on your request, this information may include:
Your name;
Contact information;
Prospective resident information;
Care requirements;
Placement preferences;
Budget;
Desired move in timeframe; and
Other information relevant to the requested interaction.
BedMatch does not automatically give every participating community unrestricted access to your personal information simply because you use BedMatch.
Service Providers
BedMatch may use companies and contractors that perform services on our behalf, including providers of:
Cloud hosting;
Database infrastructure;
Website hosting;
Customer relationship management;
Telecommunications;
SMS and telephone services;
Email delivery;
Artificial intelligence services;
Cybersecurity;
Analytics;
Payment processing;
Customer support;
Scheduling;
Software development;
Data storage; and
Other technical or operational services.
These service providers may receive information only as reasonably necessary to perform services for BedMatch and are expected to handle information in accordance with applicable contractual and legal obligations.
Legal and Safety Requirements
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with applicable law;
Respond to a court order, subpoena, or lawful government request;
Protect the rights or property of BedMatch;
Protect users or other individuals;
Investigate fraud;
Investigate security incidents;
Prevent misuse of our services;
Enforce our agreements; or
Respond to an emergency involving potential harm.
Business Transactions
If BedMatch is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed as part of appropriate due diligence or transferred as part of that transaction, subject to applicable law.
Text messaging originator opt in data and SMS consent are subject to the additional protections described in Section 12 and are not sold or transferred for third party marketing or promotional purposes.
With Your Direction or Consent
We may disclose information to another person or organization when you specifically direct us to do so or otherwise provide valid consent.
10. BedMatch Does Not Sell SMS Consent
BedMatch does not sell, rent, trade, or transfer SMS consent or text messaging opt in information to other businesses for their independent marketing.
A user's decision to connect with a senior living provider through BedMatch does not transfer that user's BedMatch SMS marketing consent to that provider.
Senior living communities and other third parties are independently responsible for obtaining whatever consent is required for their own marketing or promotional communications.
11. Telephone Communications
If you provide a telephone number to BedMatch, we may use that number as reasonably necessary to:
Respond to your inquiry;
Provide requested services;
Provide customer support;
Facilitate placement assistance;
Manage appointments or tours;
Communicate about your account;
Follow up regarding a request;
Provide service related information; and
Communicate for other purposes authorized by you.
Telephone calls may be made manually or through automated technology where permitted by applicable law and consistent with applicable consent requirements.
Calls may be recorded, monitored, transcribed, summarized, or analyzed where permitted by law.
12. SMS and Mobile Messaging Privacy
This section applies specifically to telephone numbers, SMS communications, text messaging opt in information, and consent to receive text messages from BedMatch Pro, LLC.
Mobile Information
When you voluntarily provide a mobile telephone number and consent to receive text messages from BedMatch, we may use the number to send communications covered by the consent you provided.
Depending on the applicable messaging program, messages may include:
Responses to inquiries;
Senior care search communications;
Community matching updates;
Requested information;
Tour confirmations;
Tour reminders;
Scheduling or rescheduling communications;
Customer service messages;
Account notifications;
Provider communications;
Service related updates;
Follow up communications; and
Marketing or promotional messages where applicable consent has been obtained.
Mobile Information Is Not Shared for Third Party Marketing
BedMatch Pro, LLC does not share, sell, rent, trade, transfer, or otherwise provide mobile telephone numbers, text messaging opt in information, or SMS consent to third parties or affiliates for their independent marketing or promotional purposes.
Text messaging originator opt in data and consent will not be shared with any third parties or affiliates for their own marketing or promotional purposes.
The foregoing applies even where other categories of information may be disclosed as otherwise described in this Privacy Policy.
Service Providers
BedMatch may provide mobile information to telecommunications carriers, messaging providers, customer relationship management providers, automation providers, cloud infrastructure providers, and other service providers only as reasonably necessary to facilitate BedMatch communications or perform services on BedMatch's behalf.
These service providers are not authorized by BedMatch to use BedMatch SMS opt in information for their own independent marketing or promotional purposes.
Senior Living Communities
If you ask BedMatch to connect you with a senior living community, BedMatch may provide contact information reasonably necessary to facilitate the connection as described elsewhere in this Privacy Policy.
However, your consent to receive SMS messages from BedMatch is not transferred, assigned, sold, or otherwise provided to the senior living community as consent for that community's independent marketing or promotional text messages.
A third party wishing to send its own marketing text messages must obtain its own legally sufficient consent where required.
Message Frequency
Message frequency varies depending on your interactions with BedMatch, your requests, account activity, placement search, appointments, and communication preferences.
Message and Data Rates
Message and data rates may apply depending on your wireless carrier and service plan.
Opt Out
You may stop recurring BedMatch text messages at any time by replying:
STOP
After receiving a valid STOP request, BedMatch may send one final message confirming that your opt out request has been processed.
Help
For assistance regarding BedMatch text messages, reply:
HELP
You may also contact BedMatch at (888) 450-8717 or through bedmatch.health.
Consent Is Not a Condition of Purchase
Consent to receive marketing or promotional text messages from BedMatch is not a condition of purchasing or receiving any product or service.
Carrier Disclaimer
Wireless carriers are not liable for delayed or undelivered messages.
13. Email Communications
If you provide an email address, BedMatch may use it to:
Respond to inquiries;
Provide requested information;
Manage your account;
Send community matching information;
Facilitate tours;
Provide customer service;
Send service notifications;
Communicate with providers; and
Send marketing communications where permitted.
You may unsubscribe from promotional email communications using the unsubscribe mechanism included in the applicable message.
Certain transactional, account, security, or service communications may still be sent when necessary to provide services you requested.
14. Cookies and Similar Technologies
BedMatch and service providers acting on our behalf may use cookies, pixels, local storage, analytics technologies, and similar tools.
These technologies may be used to:
Keep the website functioning;
Maintain user sessions;
Remember preferences;
Understand website traffic;
Identify technical issues;
Measure website performance;
Understand how users interact with BedMatch;
Improve services;
Protect against fraud; and
Support permitted marketing and analytics activities.
Your browser may allow you to block, delete, or control certain cookies.
Disabling some cookies may affect website functionality.
15. Analytics
We may use analytics services to better understand how users interact with BedMatch.
Analytics information may include:
Pages visited;
Session duration;
Browser information;
Device information;
Referring pages;
General geographic information;
Clicks; and
Other usage information.
We use this information to improve website functionality, user experience, reliability, and platform performance.
16. Advertising and Marketing
BedMatch may advertise its services through third party platforms and may use permitted analytics and marketing technologies to measure campaign performance.
Where applicable law requires consent or provides a right to opt out of certain advertising activities, BedMatch will provide applicable choices.
Regardless of other marketing practices, BedMatch does not share mobile telephone numbers or SMS opt in consent with third parties or affiliates for their independent marketing or promotional purposes.
17. Data Security
BedMatch uses administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Based on the nature of the service and information involved, safeguards may include:
Encryption;
Secure network connections;
Access controls;
Role based permissions;
Multi factor authentication;
Audit logging;
Secure cloud infrastructure;
Data backups;
Security monitoring;
Workforce access restrictions;
Incident response procedures; and
Vendor security requirements.
BedMatch's public security practices include encryption of information in transit and at rest, access controls, audit logging, and other security safeguards.
No electronic system, internet transmission, or data storage system can be guaranteed to be completely secure.
Users should also protect their passwords, accounts, email accounts, telephones, and devices from unauthorized access.
18. Data Minimization
BedMatch seeks to collect information reasonably necessary to provide senior matching, provider, communication, and related platform services.
We encourage users not to provide unnecessary sensitive information.
19. Data Retention
BedMatch may retain personal information for as long as reasonably necessary to:
Provide services;
Maintain user accounts;
Complete requested transactions;
Maintain records;
Resolve disputes;
Prevent fraud;
Protect platform security;
Comply with legal requirements;
Enforce agreements; and
Fulfill the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
When information is no longer reasonably necessary, BedMatch may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.
20. Your Privacy Rights
Depending on where you live and applicable law, you may have rights regarding your personal information.
These rights may include the right to:
Know whether BedMatch processes your personal information;
Request access to personal information;
Request correction of inaccurate information;
Request deletion of information;
Request a portable copy of certain information;
Withdraw certain consent;
Restrict certain processing;
Opt out of certain marketing;
Appeal certain privacy request decisions; and
Receive information concerning how your data is used.
These rights are subject to applicable exceptions and verification requirements.
21. Access and Correction
You may request access to personal information BedMatch maintains about you or request that inaccurate information be corrected.
BedMatch may need to verify your identity before processing a request to protect against unauthorized access to another person's information.
22. Deletion Requests
You may request deletion of personal information, subject to applicable legal and operational exceptions.
For example, BedMatch may need to retain information where reasonably necessary to:
Comply with law;
Maintain security;
Prevent fraud;
Complete a transaction;
Resolve disputes;
Exercise legal rights; or
Maintain records required for legitimate business purposes.
23. Withdrawal of Consent
Where processing is based on your consent, you may withdraw that consent subject to applicable law.
Withdrawal does not necessarily affect processing that lawfully occurred before the withdrawal.
For SMS communications, you may withdraw consent for recurring text messages by replying STOP.
24. State Privacy Rights
Residents of certain states may have additional privacy rights under applicable state privacy laws.
Depending on the jurisdiction and whether the applicable law applies to BedMatch, these rights may include:
Access;
Correction;
Deletion;
Data portability;
Information about categories of information processed;
Information about certain disclosures;
Opt out rights relating to certain sales, targeted advertising, or profiling; and
The right to appeal a privacy request decision.
BedMatch will honor applicable rights where required by law.
25. Consumer Health Information
Certain state laws provide additional protections for information concerning an individual's health or healthcare.
To the extent information processed by BedMatch constitutes “consumer health data” or a similar category under applicable law, BedMatch will process that information in accordance with applicable legal requirements.
BedMatch may use consumer health information to provide services requested by the user, including:
Understanding care requirements;
Providing senior living matches;
Facilitating placement;
Providing requested communications;
Connecting a user with a community at the user's direction; and
Providing related platform services.
BedMatch does not use health related information to transfer SMS marketing consent to third parties.
26. Children's Privacy
BedMatch is designed primarily for adults searching for senior care services and senior living providers.
Our services are not directed toward children under the age of 13.
BedMatch does not knowingly solicit personal information directly from children under 13.
If we learn that information has been collected directly from a child under 13 without appropriate authorization, we will take reasonable steps to delete it where required.
27. Information From Public Sources
BedMatch may obtain information concerning senior living communities from publicly available sources, including:
Government licensing databases;
Regulatory records;
Community websites;
Public business listings;
Public contact information; and
Other publicly available sources.
We may use this information to create, verify, supplement, or update community listings and improve the accuracy of BedMatch's marketplace.
28. Community and Provider Responsibilities
Participating senior living communities and providers may receive information when a user affirmatively requests a connection.
Once information is properly provided to an independent community, that community may have its own legal obligations, terms, privacy policies, and data practices.
BedMatch does not control an independent provider's use of information after the provider receives information through a lawful user directed interaction, except as provided by agreements between BedMatch and the provider.
BedMatch SMS opt in consent is excluded from such disclosure and does not become the provider's consent for independent marketing messages.
29. Third Party Websites and Services
BedMatch may contain links to websites or services operated by other organizations.
BedMatch is not responsible for the privacy practices of independent third party websites or services.
We encourage users to review the privacy policies of third party websites before providing personal information.
30. Payment Processing
If BedMatch accepts payments, payment information may be processed by a third party payment processor.
BedMatch may receive information relating to a transaction, such as:
Payment status;
Transaction identifier;
Subscription status;
Billing contact information; and
Limited payment information.
Payment processors may maintain payment credentials in accordance with their own privacy and security practices.
31. International Users
BedMatch is primarily intended for users in the United States.
If you access BedMatch from another country, information may be transferred to, stored in, or processed in the United States or other locations where BedMatch or its service providers operate.
Privacy laws in those jurisdictions may differ from the laws of your home jurisdiction.
32. Do Not Track Signals
Some browsers provide “Do Not Track” signals or similar mechanisms.
There is currently no universally accepted standard governing how websites must respond to all such signals.
BedMatch may respond to legally recognized privacy preference mechanisms where required by applicable law.
33. Security Incidents
BedMatch maintains procedures designed to identify, investigate, respond to, and mitigate security incidents.
If BedMatch determines that notification is legally required because of a security incident affecting personal information, BedMatch will provide notification in accordance with applicable law.
34. Changes to This Privacy Policy
BedMatch may update this Privacy Policy from time to time to reflect changes in:
Our services;
Technology;
Information practices;
Communication practices;
Security practices;
Business operations;
Legal requirements; or
Applicable regulations.
The Last Updated date at the top of this Privacy Policy identifies when it was most recently revised.
Updated versions become effective when posted unless another effective date is stated.
We encourage users to review this Privacy Policy periodically.
35. Relationship to the Terms of Service
Your use of BedMatch is also subject to the BedMatch Pro, LLC Terms of Service.
The Terms of Service contain additional provisions regarding use of the BedMatch platform, senior placement services, communications, artificial intelligence, participating providers, and SMS messaging.
36. Contact BedMatch
If you have questions about this Privacy Policy, our privacy practices, or a request involving your personal information, you may contact:
BedMatch Pro, LLC
Website: bedmatch.health
Phone: (888) 450-8717
You may also submit a privacy inquiry through the contact options available on the BedMatch website.
When submitting a privacy rights request, please provide enough information for BedMatch to reasonably identify and verify the request.
For security purposes, BedMatch may request additional verification before providing, modifying, or deleting personal information.